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韓威在大力開拓國內市場的同時，也躋身于產品出口的行列，在努力占據東南亞，東歐等大市場的同時，一邊培育中東、拉美等市場，幫助這些市場中的中小客戶慢慢成長。如今，這些客戶已成為韓威出口銷售的穩定增長點。
Besides strives to explore the domestic market, Hanwei also is among the export ranks; while in the efforts to occupy the market in Southeast Asia, Eastern Europe, it cultivates the market in Middle East and Latin America at the same time, helps the small and medium-sized customers to grow up steadily. Now, these costumers become the stable point of growth in overseas sales.
本月我公司在巴西EEP船廠各類空調系統配套設施的招標中，作為參與競標的眾多品牌之一，韓威的冷水機組及組合空調箱產品憑借著優異的產品性能，可靠的產品質量與完善的售后服務一舉中標，拉開了進軍拉美市場的帷幕。
Among the variety of air conditioning systems in the tender submitted by EEP shipyard in Brazil in this month, our company participated in bidding, our water chiller units and air handling units won the bidding with superior performance, reliable quality and perfect post-sale services, opens the curtain to go into the Latin American market.
韓威能在出口市場低迷的大環境下，依然在海外市場逆勢實現新跨越原因有三。第一，企業綜合競爭能力穩步提升，從產品研發、生產控制、產品品質，交貨期保障、售后服務等各個環節都系統提高，較好的滿足了顧客全方位的需求。第二，韓威海外營銷團隊采用靈活差異化營銷戰略，有效結合自身的有利條件不斷完成突破，對市場預測準確，因地制宜，隨市而動，善于把握市場機會，搶占市場先機。第三，韓威營銷團隊具有較強的戰斗能力，韓威海外團隊從主觀到業務員都保持著飽滿的干勁，營銷思維創新，能夠及時有效的將市場信息進行反饋和處理，多方綜合才能實現韓威的跨越。
Hanwen can still achieve the new development in overseas market despite the downturn of exporting attributes to three following reasons. First, the synthetic competence of the enterprise promotes steadily, enhances various aspects in research and development of product, the production control, the product quality, the delivery cycle and post-sale services to meet the comprehensive demands by customers. Second, Hanwei’s overseas team adopts the flexible and differential marketing strategy, unifies the favorable conditions to make the breakthrough unceasingly, accurately forecasts the market, adjusts measures to local conditions, keeps abreast with market, seizes the opportunities and priorities of market. Third, Hanwei’s overseas team has the skillful ability, the stuff from director to salesman in the team maintains the intense motivation, innovative marketing thought, processes the feedbacks from the market timely and effectively, and realize the achievements by synthesizes the factors aforementioned.
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